Marketing research :an applied orientation

By Malhotra, Naresh. K.. Noida, U.P. Pearson India Education Services Pvt. Ltd. 2017 . xxx, 968pages; illustrations, tables, figures ; 28 cm , South Asia edition co-authored with Satyabhusan Dash for the Indian subcontinent market. Textually equivalent to the 7th US edition (ISBN 9780134734842) with South Asian business context. Includes bibliographical references and index. Authors: Naresh K. Malhotra, Georgia Institute of Technology, USA; Satyabhusan Dash, IIM Lucknow, India. Includes SPSS and SAS program instructions throughout. 9789332555693

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Marketing research: an applied orientation

By Malhotra Naresh K | Dash Satyabhushan. Noida Pearson 2024 . xxxiii,955 978-93-534-3329-1

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Marketing research :an applied orientation

Marketing research: an applied orientation