Consumer behaviour: Implecations for marketing strategy.
Hawkins, Del I.
Consumer behaviour: Implecations for marketing strategy. - 6th - London IRWIN 1995xix; 649p - 658.4012 T396S
Consumer behaviour: Implecations for marketing strategy. - 6th - London IRWIN 1995xix; 649p - 658.4012 T396S