Strategic Marketing : creating competitive advantage
West, Douglas
Strategic Marketing : creating competitive advantage - 2nd - New Delhi, Oxford University Press, 2010 - xxv, 585p
9780199642601
Strategic marketing
Marketing strategy
Marketing management
658.8 WES-S
Strategic Marketing : creating competitive advantage - 2nd - New Delhi, Oxford University Press, 2010 - xxv, 585p
9780199642601
Strategic marketing
Marketing strategy
Marketing management
658.8 WES-S
