The essence of strategic management
Bowman, Cliff
The essence of strategic management - New Delhi Prentice-Hall of India Pvt. Ltd. 1995 - viii, 152p.
Includes examples and frameworks related to strategic management and business policy.
Provides an accessible introduction to the principles and practices of strategic management, explaining how organizations formulate, implement, and evaluate strategies to achieve competitive advantage. Covers strategic analysis, competitive positioning, organizational decision-making, and business policy using practical models and examples relevant to students and managers.
8120309049 9788120309043
Strategic planning.
Industrial management.
Organizational effectiveness.
658.4012 BOW-E
The essence of strategic management - New Delhi Prentice-Hall of India Pvt. Ltd. 1995 - viii, 152p.
Includes examples and frameworks related to strategic management and business policy.
Provides an accessible introduction to the principles and practices of strategic management, explaining how organizations formulate, implement, and evaluate strategies to achieve competitive advantage. Covers strategic analysis, competitive positioning, organizational decision-making, and business policy using practical models and examples relevant to students and managers.
8120309049 9788120309043
Strategic planning.
Industrial management.
Organizational effectiveness.
658.4012 BOW-E