The Essence of Services Marketing
Payne, Adrian
The Essence of Services Marketing - New York, Prentice Hall, 1993 - x, 253 p. : ill. ; 23 cm.
8120309146
Service industries--Marketing
658.8 PAY-E
The Essence of Services Marketing - New York, Prentice Hall, 1993 - x, 253 p. : ill. ; 23 cm.
8120309146
Service industries--Marketing
658.8 PAY-E
