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Strategic brand management: Building, measuring, and managing brand equity

Keller, Kevin Lane

Strategic brand management: Building, measuring, and managing brand equity - 2nd - New Delhi, Pearson, 2007 - xxxiii, 816p.

ISBN: 9788177584875

Subjects--Topical Terms:
Brand management
Branding (Marketing)
Marketing strategy

Dewey Class. No.: 658.827 KEL-S

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