Marketing management (Record no. 55424)
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| 000 -LEADER | |
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| fixed length control field | 01217nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260922120156.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210219s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 125909720X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MUL-M |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mullins, John W. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | McGraw-Hill |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 551 p. : ill. ; 26 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The marketing management process -- The marketing implications of corporate and business strategies -- Understanding market<br/>opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market<br/>opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business<br/>strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions --<br/>Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategie... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books and Monographs |
| Full call number | Accession Number | Koha item type | Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|
| 658.8 MUL-M | 96650 | Books and Monographs | Central Library, NIT Jalandhar | Central Library, NIT Jalandhar | General Stacks | 22.09.2026 | ||
| 658.8 MUL-M | 96651 | Books and Monographs | Central Library, NIT Jalandhar | Central Library, NIT Jalandhar | General Stacks | 22.09.2026 |