Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 79093

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20260520093341.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 260520|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Direct marketing Commercial art

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)30936: Nelson, Carol. 79091, The new road to successful advertising: how to integrate image and response, 1991