Content notes
How data drives decision making in machine learning -- Data is the first step -- Machine learning libraries and frameworks -- Use AutoML to
predict advertising media channel sales -- Using AutoML to detect fraudulent transactions -- Using BigQuery ML to train a linear regression
model -- Training custom ML models in Python -- Improving custom model performance -- Next steps in your AI journey

Take a data-first and use-case-driven approach with Low-Code AI to understand machine learning and deep learning concepts. This hands-on guide presents three problem-focused ways to learn no-code ML using AutoML, low-code using BigQuery ML, and custom code using scikit-learn and Keras. In each case, you'll learn key ML concepts by using real-world datasets with realistic problems. Business and data analysts get a project-based introduction to ML/AI using a detailed, data-driven approach: loading and analyzing data; feeding data into an ML model; building, training, and testing; and deploying the model into production. Authors Michael Abel and Gwendolyn Stripling show you how to build machine learning models for retail, healthcare, financial services, energy, and telecommunications. You'll learn how to: Distinguish between structured and unstructured data and the challenges they present Visualize and analyze data Preprocess data for input into a machine learning model Differentiate between the regression and classification supervised learning models Compare different ML model types and architectures, from no code to low code to custom training Design, implement, and tune ML models Export data to a GitHub repository for data management and governance