Second reprint, 2026

This book on design thinking provides an iterative methodology for creative problem-solving. Strong design thinking skills enable engineers and product managers to manage unexpected changes and facilitate roadmaps to success. It is aimed at the students of this subject at the beginner’s level.
Written in a clear and lucid style, it provides examples, diagrams and case studies to help understand the basics of this subject and develop a solid foundation for becoming a successful design thinker. Apart from the students at the undergraduate level, the book will also be useful for postgraduates and working professionals who need to employ design thinking skills in their day-to-day work.

Salient Features:

1. Coverage of various core aspects related to Design Thinking.

2. Case studies, illustrating the application of design thinking in solving.

3. Step-by-Step Guide - Breakdown of each phase of the Design Thinking process with step-by-step guidance helps readers follow along and implement the approach effectively.

4. Dedicated chapters on Ethics in Design Thinking, and Design Thinking for Sustainability.

Table of Contents

• An Overview of Design Thinking

• Features and Applications of Design Thinking

• Design Thinking Tools and Techniques

• Double Diamond Design Thinking

• Stanford 5-Phase Design Thinking

• Designing for Business Growth

• Mindset Matters

• Ethics in Design Thinking

• Design Thinking for Sustainability

• Real-Life Case Studies