The new road to successful advertising: how to integrate image and response

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Material type: Text

TextPublication details: Chicago Bonus Books 1991Description: xv, 213 p. : ill. ; 27 cmISBN:

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Item type: Books and Monographs

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Status	Date due	Barcode
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	659.1 NEL-N (Browse shelf(Opens below))		Available		52296

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Previous	659.1 BEL-A Advertising and promotion : an integrated marketing communications perspective	659.1 BEL-A Advertising and promotion : an integrated marketing communications perspective	659.1 BEL-A Advertising and promotion : an integrated marketing communications perspective	659.1 NEL-N The new road to successful advertising: how to integrate image and response	659.1 NOR-A Advertising	659.1 ROS-A Advertising and promotion management	659.2 A342M Managing external relations	Next