Service marketing: principles & practices

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Material type: Text

TextPublication details: New Jersey, Prentice Hall, 1995Description: xxi, 389 p. : ill. ; 25 cmISBN:

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Item type: Books and Monographs

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Holdings
Item type	Current library	Home library	Call number	Materials specified	Status	Date due	Barcode
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	658.8 PAL-S (Browse shelf(Opens below))		Available		54706

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Previous	658.8 MAH-P Principles and practice of management	658.8 MU-M Marketing management	658.8 MU-M Marketing management	658.8 PAL-S Service marketing: principles & practices	658.8 PAY-E The Essence of Services Marketing	658.8 RA-M Marketing Management	658.8 RA-M Marketing Management	Next