Managerial economics
Material type:
TextPublication details: New Delhi Pearson Education 2013Edition: 4thDescription: xv, 622pISBN: - 9788177583861
- 658.15 PET-M
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| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.15 PET-M (Browse shelf(Opens below)) | Available | 93663 | |||
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| 658.15 PET-M Managerial economics | 658.15 PET-M Managerial economics | 658.15 PET-M Managerial economics | 658.15 PET-M Managerial economics | 658.15 PET-M Managerial economics | 658.15 SAL-B Business environment | 658.15 SAL-B Business environment |
Managerial Economics offers a lively presentation ofanalytical and empirical tools for managerial decision-making. Thisedition increases the emphasis on managerial applications with moreproblems, case studies, and questions. With this book, studentswill not only receive a complete and rigorous introduction to thebasic principles of microeconomics, but also learn how theapplication of economic theory can improve decision making.
Includes a major new section on managing risk?including insurance, diversification, and hedging
Includes a number of new case-examples drawn from actual experiences
Adds an appendix on consumer choice theory to complement the material on demand theory and analysis
Contains an optimal mix of Indian and international cases
Contains new Indian-data based exercises
Includes computer based exercises
Includes new topics on "autocorrelation
PART I: GETTING STARTED
Introduction to Managerial Economics
Basic Training
PART II: DEMAND
Demand Theory and Analysis
Regression Techniques and Demand Estimation
Business and Economic Forecasting
PART III: PRODUCTION AND COSTS
Production Theory and Analysis
Cost Theory and Analysis
Linear Programming
PART IV: MARKET STRUCTURE
Perfect Competition and Monopoly
Monopolistic Competition, Oligopoly, and Barriers to Entry
Game Theory and Strategic Behavior
PART V: PRICING DECISIONS
Pricing of Goods and Services
Pricing and Employment of Inputs
PART VI: RISK AND CAPITAL BUDGETING
Risk and Decision Making
Capital Budgeting
PART VII: TECHNOLOGICAL CHANGE, LOCATION THEORY AND TAXATION
Technological Change in a Global Economy
Locating the Firm in a Global Economy
Taxes and Decision Making