This book is especially prepared for MBA, PGDM, M.COM, MFC andother equivalent courses ar per the UGC Model Curriculum

This book presents in -depth anlaysis of topics

This edition expalins the crucial role of capital formation ineconomic growth and the factors that determine it.

Contents

Part I Managerial Economics : Nature, Scope andOptimisation Techniques

The Nature and Scope of Managerial Economics

Basic Model of the Firm and Role of Profits

Optimisation : Concepts and Techniques

Marginal and Incremental Analysis

Part II Demand Analysis and Theory of Consumerandrsquo;sChoice

Demand and Demand Function

Elasticity of Demand

Consumerandrsquo;s Behaviour : Cardinal Utility Analysis

Indifference Curve Analysis of Demand

Revealed Preference Theory of Demand

Demand Estimation

Demand Forecasting

Part III Theory of Production and CostAnalysis

The Theory of Production : Returns to a Variable Factor

Production Function with Two Variable Inputs

Optimum Input Combination

Cost Analysis

Break-Even Analysis (Cost-Volume Profit Analysis)

Linear Programming

Supply and its Elasticity

Part IV Price and Output Decisions in Various MarketStructures

Market Structures and Price and Output Determination UnderPerfect Competition

Pricing and Output Decisions Under Monopoly

Pricing and Output Decisions Under Monopolistic Competition

Price and Output Determination Under Oligopoly

Non-Price Competition : Advertising Expenditure

Government Policies Towards Monopoly and Competition

Part V Pricing Practices and Strategies

Cost-Plus (or Markup) Pricing

Price Discrimination

Pricing of Multiple Products

Transfer Pricing

Pricing in Non-Profit Enterprises, Ramsey Pricing, Peak-LoadPricing

Sales Maximisation Model of Oligopoly Firm

Managerial Theories of The Firm : Marris and Willamsonandrsquo;sModels

Behavioural Model of the Firm (Satisficing Theory of theFirm)

Theory of Games and Strategic Behaviour

Part VI Capital Budgeting and Decision Making Under Riskand Uncertainty

Capital Budgeting : Long-Term Investment Analysis

Cost of Capital

Decision Making Under Risk and Uncertainty

Decision Making Under Risk and Uncertainty (Continued)

Part VII Macroeconomics for Management

Macroeconomics : Issues and Concepts

Macro-economic Aggregates and Measurement of National Income

Determination of National Income : Keynesandrsquo;s Two SectorBasic Model

Determination of National Income : Three Sector and Four SectorModels etc...

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