Strategic brand management: Building, measuring, and managing brand equity

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Material type: Text

TextPublication details: New Delhi, Pearson, 2011Edition: 3rdDescription: xxxiii, 695pISBN:

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Item type: Books and Monographs

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	658.827 KEL-S (Browse shelf(Opens below))	Available	94288
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	658.827 KEL-S (Browse shelf(Opens below))	Available	94289
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	658.827 KEL-S (Browse shelf(Opens below))	Available	94291

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Previous	658.827 CHI-P Product policy and brand management : text and cases	658.827 CHI-P Product policy and brand management : text and cases	658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity	658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity	658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity	658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity	658.83 AAK-M Marketing research	Next