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Advertising and promotion : an integrated marketing communications perspective

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Material type: Text

TextPublication details: New Delhi mcGraw Hill 2014Edition: 9thDescription: xliii, 1016pISBN:

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Item type: Books and Monographs

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	659.1 BEL-A (Browse shelf(Opens below))	Available	94340
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	659.1 BEL-A (Browse shelf(Opens below))	Available	94341
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	659.1 BEL-A (Browse shelf(Opens below))	Available	94342

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Previous	658.92 N275S Sony of the private life	658.93 HA-M Marketing research with a changing information environment	659.1 AA-A Advertising management.	659.1 BEL-A Advertising and promotion : an integrated marketing communications perspective	659.1 BEL-A Advertising and promotion : an integrated marketing communications perspective	659.1 BEL-A Advertising and promotion : an integrated marketing communications perspective	659.1 NEL-N The new road to successful advertising: how to integrate image and response	Next