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Strategic marketing for nonprofit organizations

By:

Andreasen, Alan R

Contributor(s):

Kotler, Philip

Material type: Text

Text

TextPublication details: New Delhi Pearson 2015Edition: 7th edDescription: xxii, 504 p. : ill. ; 25 cmISBN:

9332549517

Subject(s):

Nonprofit organizations--Marketing

DDC classification:

658.802 AND-S

Item type: Books and Monographs

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Holdings ( 1 )

Holdings
Item type	Current library	Home library	Call number	Materials specified	Status	Date due	Barcode
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	658.802 AND-S (Browse shelf(Opens below))		Available		94972

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Previous	658.8 ZEI-S Services marketing: integrating customer focus across the firm	658.8 ZEI-S Services marketing: integrating customer focus across the firm	658.8 ZEI-S Services marketing: integrating customer focus across the firm	658.802 AND-S Strategic marketing for nonprofit organizations	658.802 K926S Strategic marketing problems :cases and comments	658.802 KER-S Strategic marketing problem: cases and comments	658.802 SAH-S Strategic marketing: making decisions for strategic advantage	Next

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