Chaturvedi, Mukesh <br/><br/>
Direct marketing: concepts & cases 

 - New Delhi,  Excel Books,  2000 
 - xii; 389p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / C492D