TY - BOOK AU - THAKUR, PRIKSHIT AU - TI - Factors Influencing Impulsive Buying Behaviour among Generation Y in Fashion Products U1 - 658 PY - 2023/// PB - DEPARTMENT OF HUMANITIES AND MANAGEMENT DR. B.R. AMBEDKAR NATIONAL INSTITUTE OF TECHNOLOGY JALANDHAR N1 - THIS THESIS BELONGS TO DEPARTMENT OF HUMANITIES AND MANAGEMENT; MBA; 21701019 ER -