TY - BOOK AU - PRIYADARSHAN, SHUVANSHU AU - TI - The Impact of Social Media Marketing Activities on Consumer Purchase Intention Towards Handicraft Products U1 - 658 PB - DEPARTMENT OF HUMANITIES AND MANAGEMENT DR. B.R. AMBEDKAR NATIONAL INSTITUTE OF TECHNOLOGY JALANDHAR N1 - THIS THESIS BELONGS TO DEPARTMENT OF HUMANITIES AND MANAGEMENT; MBA; 21701027 ER -