Aaker, David A. <br/><br/>
Advertising management. 

 - 4th. 
 - New Delhi  Prentice Hall  1992 
 - xiii; 593p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / AA-A