Lancester, Geoff. <br/><br/>
Marketing management 

 - 2nd. 
 - New York,  McGraw Hill,  1991 
 - xxii; 759p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / L246M