Zeitham,Valarie,A <br/><br/>
Services marketing:  Integrating customer focus across the firm 

 - 3rd 
 - New Delhi  TMH  2003 
 - xx, 668p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Service marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / K126G