Lovelock,Christopher <br/><br/>
Service marketing: People technology strategy 

 - 5th 
 - New Delhi  Pearson  2004 
 - xviii,652p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / L898S