Kotler, Philip <br/><br/>
Marketing management 

 - 11th 
 - New Delhi  Pearson  2004 
 - xxix,706p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8    / K187M