TY  - BOOK
AU  - Jolly, Adam, ed.
TI  - From Idea to profit: how to market innovative products and services
SN  - 074944522X
U1  - 658.8 J175F 
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - From Idea to profit
ER  -