Sheth Jagdish N <br/><br/>
The 4A's of marketing: creating value for customers, companies and society 
Sheth Jagdish N 
 - New york  Routledge  2011 
 - 209p 
<br/><br/><label>ISBN: </label>415898355 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SH-M