Chitale A k <br/><br/>
Product policy and brand management : text and cases 
Chitale A k 
 - 2nd 
 - New Delhi  PHI  2013 
 - xvi,290 
<br/><br/><label>ISBN: </label>8120346369 
<br/><br/><label>Dewey Class. No.: </label>658.5  / CH-P