Revised to cover new advances in business intelligence—big data, cloud, mobile, and more—this fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI.
“Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The ‘technobabble’ chapter was brilliant!” ―Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & Johnson
xpanded to cover the latest advances in business intelligence such as big data, cloud, mobile, visual data discovery, and in-memory computing, this fully updated bestseller by BI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximum value. Successful Business Intelligence: Unlock the Value of BI & Big Data, Second Edition describes best practices for an effective BI strategy. Find out how to:

Garner executive support to foster an analytic culture
Align the BI strategy with business goals
Develop an analytic ecosystem to exploit data warehousing, analytic appliances, and Hadoop for the right BI workload
Continuously improve the quality, breadth, and timeliness of data
Find the relevance of BI for everyone in the company
Use agile development processes to deliver BI capabilities and improvements at the pace of business change
Select the right BI tools to meet user and business needs
Measure success in multiple ways
Embrace innovation, promote successes and applications, and invest in training
Monitor your evolution and maturity across various factors for impact.