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Social media marketing: Strategies for engaging in facebook twitter & other social media

By: Material type: TextTextPublication details: New Delhi Pearson 2013Description: viii; 342pISBN:
  • 9788131758090
  • 8131758095
Subject(s): DDC classification:
  • 658.872 EVA-S
Summary: Examines how organizations can use social media platforms such as Facebook, Twitter, and other online communities to engage customers, build brand presence, and enhance marketing effectiveness. Discusses digital communication strategies, online consumer interaction, content engagement, brand promotion, and performance measurement in social media environments.
Item type: Books and Monographs
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Holdings
Item type Current library Home library Call number Materials specified Status Date due Barcode
Books and Monographs Central Library, NIT Jalandhar General Stacks Central Library, NIT Jalandhar 658.872 EVA-S (Browse shelf(Opens below)) Available 97964
Books and Monographs Central Library, NIT Jalandhar General Stacks Central Library, NIT Jalandhar 658.872 EVA-S (Browse shelf(Opens below)) Available 97965
Books and Monographs Central Library, NIT Jalandhar General Stacks Central Library, NIT Jalandhar 658.872 EVA-S (Browse shelf(Opens below)) Available 97966
Books and Monographs Central Library, NIT Jalandhar General Stacks Central Library, NIT Jalandhar 658.872 EVA-S (Browse shelf(Opens below)) Available 97967
Books and Monographs Central Library, NIT Jalandhar General Stacks Central Library, NIT Jalandhar 658.872 EVA-S (Browse shelf(Opens below)) Available 97963

Includes practical strategies for social media engagement and online marketing.

Examines how organizations can use social media platforms such as Facebook, Twitter, and other online communities to engage customers, build brand presence, and enhance marketing effectiveness. Discusses digital communication strategies, online consumer interaction, content engagement, brand promotion, and performance measurement in social media environments.

Dr. Sanjeev, Librarian
Managed by: Dr. D. P. Tripathi, Deputy Librarian, Central Library
For any query / question, please mail at circulation.liby@nitj.ac.in 

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