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Marketing in the round : how to develop an integrated marketing campaign in digital era
Material type:
TextPublication details: New Delhi Pearson 2015Description: xviii, 201 p. : ill. ; 24 cmISBN: - 9789332539327
- 658.872 DIE-M
Contents:
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics,
sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques --
Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle
obstructions -- Respecting and anticipating the community and competition
| Item type | Current library | Home library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.872 DIE-M (Browse shelf(Opens below)) | Available | 98292 | |||
| Books and Monographs | Central Library, NIT Jalandhar Reference | Central Library, NIT Jalandhar | 658.872 DIE-M (Browse shelf(Opens below)) | Available | 98291 |
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics,
sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques --
Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle
obstructions -- Respecting and anticipating the community and competition