000			01262nam a22002297a 4500
003			OSt
005			20260409152303.0
008			240607b |||||||| |||| 00| 0 eng d
020			_a978-93-5388-540-3
041			_aeng
082			_a658.872 HAN-D
100			_aHanlon, Annmarie _932350
245			_aDigital marketing :Strategic planning & integration
260			_aNew Delhi _bSage Publications _c2023
300			_axv,341p
520			_aPart 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels -- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing -- Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital marketing metrics and analytics -- Integrating and transforming digital marketing...
650			_aInternet marketing _975631
650			_aMarketing sur Internet _975632
650			_a Internet marketing _975633
942			_cBK
999			_c198964 _d198964