000			02050nam a2200205Ia 4500
003			OSt
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020			_a8120316096
082			_a658.8 KOT-M
100			_aKotler,Philip
245		0	_aMarketing Management: _bThe millennium edition
250			_a10th Ed.
260			_aNew Delhi _bPrentice Hall of India Pvt. Ltd. _c1999
300			_axxxi, 718p.
520			_aThe Millennium edition is the most appropriate name to the tenth edition of this world's best classic text as it appears just as the new millennium begins. The author retains the best of past theory and practice and introduces new marketing ideas, tools and practices that companies need in the new millennium. Hundreds of minicases have been added to illustrate what leading companies are doing to meet the challenges of the new environment. Throughout the book it is shown how e-commerce and world wide web are dramatically altering the marketing landscape.This tenth edition continues to build on the fundamental strengths of past editions:? in managerial orientation, by focusing on the major decisions that marketing managers and top management encounter.? in analytical approach, by presenting a framework for analysing recurrent problems in marketing management.? in basic disciplines perspective, by drawing from other disciplines _ economics, behavioural science, management theory and mathematics _ for fundamental concepts and tools. in universal applications, by applying marketing thinking to the complete spectrum of products, services, consumer and business markets, profit and nonprofit organizations, domestic and foreign companies, small and large firms, manufacturing and intermediary business and low and high-tech industries.? in coverage, by extending its reach to all the topics that an informed marketing manager needs to understand: the major issues in strategic, tactical and administrative marketing.
650			_aMarketing Management _977212
942			_cBK
999			_c199953 _d199953