000			00602nam a2200217Ia 4500
003			OSt
005			20260505153844.0
008			210219s9999||||xx |||||||||||||| ||und||
020			_a9788177584875
082			_a658.827 KEL-S
100			_aKeller, Kevin Lane
245		0	_aStrategic brand management: Building, measuring, and managing brand equity
250			_a2nd
260			_aNew Delhi, _bPearson, _c2007
300			_axxxiii, 816p.
650			_aBrand management _977206
650			_aBranding (Marketing) _977207
650			_aMarketing strategy _977208
942			_cBK
999			_c199955 _d199955