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020 _a978-1837638383
041 _aeng
082 _a658.5 HYZ-G
100 _aHyzy, Mike
_997560
245 _aGamification for product excellence :
_bmake your product stand out with higher user engagement, retention, and innovation
260 _aBirmingham :
_bPackt Publishing Ltd.,
_c2023.
300 _axix, 320p.
500 _aIncludes practical frameworks, exercises, case studies, and examples related to gamification and product management.
520 _aAre you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have! This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation. By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product development professional.
650 _aManagement
_xProduction
_997561
650 _aGamification.
_997562
650 _aProduct management.
_997563
650 _aProduct development.
_997564
650 _aUser engagement.
_997565
700 _aWardle, Bret.
_997566
942 _cBK
999 _c201067
_d201067