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020 _a978-1138323209
041 _aeng
082 _a658.401 DEN-H
100 _aDennis, Pascal,
245 _aHarnessing digital disruption :
_bhow companies win with design thinking, Agile, and Lean Startup
260 _aBoca Raton, FL ; Abingdon, Oxon :
_b Routledge,
_c2021.
300 _axi, 220p.
500 _aFirst published 2021.
520 _aOur world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost, and convenience. Now, it's also a matter of public health. How do we win this uncertain new game? How do we prosper in a digital world? In a cool, readable style Harnessing Digital Disruption: How Companies Win with Design Thinking, Agile, and Lean Startup tells the story of a major multi-national organization facing digital disruption and looming irrelevance. In a compelling novel format, the book demonstrates how to harness the power of digital technology, methods and thinking on the path to revival and prosperity. It illustrates the situations, characters, and blockers you’ll likely face as you progress through your journey. The setting is Singapore and the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers, and government agencies. You will learn how to: · Develop your Digital Transformation strategy and Innovation Portfolio · Reform customer journeys, launch new digital offerings, and validate new beta businesses · Develop senior leader digital literacy, and understanding of growth leadership · De-risk your journey using a proven overall approach based on proven principles · Cultivate a network of pragmatic entrepreneurs practicing a structured scalable innovation process
650 _aTechnological innovations
_xManagement.
_997741
650 _aInformation technology
_xManagement.
_997742
650 _aOrganizational change.
_997743
650 _aChange Management.
_997744
700 _aSimon, Laurent.
_997745
942 _cBK
999 _c201082
_d201082