| 000 | 00544nam a2200205Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20260514154304.0 | ||
| 008 | 210219s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0071002782 | ||
| 082 | _a659.1 ROS-A | ||
| 100 |
_aRossiter, John R. _99650 |
||
| 245 | 0 | _aAdvertising and promotion management | |
| 260 |
_aNew York, _bMcGraw Hill, _c1987 |
||
| 300 | _axix, 647 p. : ill. ; 25 cm. | ||
| 650 |
_aAdvertising _978592 |
||
| 650 |
_a Sales promotion _978593 |
||
| 700 |
_a Percy, Larry _978594 |
||
| 942 | _cBK | ||
| 999 |
_c29540 _d29540 |
||