000			01217nam a2200217Ia 4500
003			OSt
005			20260922120156.0
008			210219s9999||||xx |||||||||||||| ||und||
020			_a125909720X
082			_a658.8 MUL-M
100			_aMullins, John W. _998660
245		0	_aMarketing management
250			_a7th ed
260			_aNew Delhi _b McGraw-Hill _c2013
300			_axxi, 551 p. : ill. ; 26 cm.
520			_aThe marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategie...
650			_aMarketing management _998661
700			_aWalker, Orville C. _998662
942			_cBK
999			_c55424 _d55424