Normal view MARC view ISBD view

Hanlon, Annmarie

Digital marketing :Strategic planning & integration - New Delhi Sage Publications 2023 - xv,341p

Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels
-- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing --
Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy
and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital
marketing metrics and analytics -- Integrating and transforming digital marketing...

ISBN: 978-93-5388-540-3

Subjects--Topical Terms:
Internet marketing
Marketing sur Internet
Internet marketing

Dewey Class. No.: 658.872 HAN-D