Digital marketing :Strategic planning & integration (Record no. 198964)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01262nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260409152303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240607b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978-93-5388-540-3 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 HAN-D |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hanlon, Annmarie |
| 245 ## - TITLE STATEMENT | |
| Title | Digital marketing :Strategic planning & integration |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Sage Publications |
| Year of publication | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv,341p |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels<br/>-- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing --<br/>Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy<br/>and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital<br/>marketing metrics and analytics -- Integrating and transforming digital marketing... |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing sur Internet |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books and Monographs |
| Full call number | Accession Number | Koha item type | Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|
| 658.872 HAN-D | 102170 | Books and Monographs | Central Library, NIT Jalandhar | Central Library, NIT Jalandhar | General Stacks | 09.04.2026 | New Delhi Atlantic Publishers | ||
| 658.872 HAN-D | 102171 | Books and Monographs | Central Library, NIT Jalandhar | Central Library, NIT Jalandhar | General Stacks | 09.04.2026 | New Delhi Atlantic Publishers | ||
| 658.872 HAN-D | 102172 | Books and Monographs | Central Library, NIT Jalandhar | Central Library, NIT Jalandhar | General Stacks | 09.04.2026 | New Delhi Atlantic Publishers |