Image from Amazon.com
Strategic brand management: Building, measuring, and managing brand equity
Material type:
TextPublication details: New Delhi, Pearson, 2007Edition: 2ndDescription: xxxiii, 816pISBN: - 9788177584875
- 658.827 KEL-S
| Item type | Current library | Home library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.827 KEL-S (Browse shelf(Opens below)) | Available | 94290 |
Browsing Central Library, NIT Jalandhar shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| No cover image available |
|
|
|
|
|
|
||
| 658.827 CHI-P Product policy and brand management : text and cases | 658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity | 658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity | 658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity | 658.827 KEL-S Strategic brand management: Building, measuring, and managing brand equity | 658.83 AAK-M Marketing research | 658.83 AAK-M Marketing research |