The essence of strategic management

By:

Bowman, Cliff

Material type: Text

TextLanguage: English Publication details: New Delhi Prentice-Hall of India Pvt. Ltd. 1995Description: viii, 152pISBN:

8120309049
9788120309043

Subject(s):

DDC classification:

658.4012 BOW-E

Summary: Provides an accessible introduction to the principles and practices of strategic management, explaining how organizations formulate, implement, and evaluate strategies to achieve competitive advantage. Covers strategic analysis, competitive positioning, organizational decision-making, and business policy using practical models and examples relevant to students and managers.

Item type: Books and Monographs

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Title notes ( 2 )

Holdings
Item type	Current library	Home library	Call number	Materials specified	Status	Date due	Barcode
Books and Monographs	Central Library, NIT Jalandhar General Stacks	Central Library, NIT Jalandhar	658.4012 BOW-E (Browse shelf(Opens below))		Available		7730

Includes examples and frameworks related to strategic management and business policy.

Provides an accessible introduction to the principles and practices of strategic management, explaining how organizations formulate, implement, and evaluate strategies to achieve competitive advantage. Covers strategic analysis, competitive positioning, organizational decision-making, and business policy using practical models and examples relevant to students and managers.

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