Marketing management
Material type:
TextPublication details: New Delhi McGraw-Hill 2013Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN: - 125909720X
- 658.8 MUL-M
| Item type | Current library | Home library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.8 MUL-M (Browse shelf(Opens below)) | Available | 96650 | |||
| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.8 MUL-M (Browse shelf(Opens below)) | Available | 96651 |
The marketing management process -- The marketing implications of corporate and business strategies -- Understanding market
opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market
opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business
strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions --
Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategie...