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A study on customer confusion with respect to select high and low involvement products and services

Sharma, Anuradha

A study on customer confusion with respect to select high and low involvement products and services - 2024 - xxv, 281p

This dissertation belongs to Department of Humanities & Management

Subjects--Topical Terms:
Humanities & Management
Customer Confusion

Dewey Class. No.: 658.8 / SHA-S

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