A study on customer confusion with respect to select high and low involvement products and services (Record no. 199294)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a22002057a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250904105239.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250904b |||||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHA-S |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sharma, Anuradha |
| 245 ## - TITLE STATEMENT | |
| Title | A study on customer confusion with respect to select high and low involvement products and services |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxv, 281p |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | This dissertation belongs to Department of Humanities & Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Humanities & Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer Confusion |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Guide | Singh, Jagwinder |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Dr. B.R.Ambedkar National Institute of Technology, Jalandhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Thesis & Dissertations |
| Damaged status | Collection code | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Central Library, NIT Jalandhar | Central Library, NIT Jalandhar | Reference | 04.09.2025 | 658.8 SHA-S | TH11566 | Thesis & Dissertations |