Digital marketing :Strategic planning & integration
Material type:
TextLanguage: English Publication details: New Delhi Sage Publications 2023Description: xv,341pISBN: - 978-93-5388-540-3
- 658.872 HAN-D
| Item type | Current library | Home library | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.872 HAN-D (Browse shelf(Opens below)) | Available | 102170 | |||
| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.872 HAN-D (Browse shelf(Opens below)) | Available | 102171 | |||
| Books and Monographs | Central Library, NIT Jalandhar General Stacks | Central Library, NIT Jalandhar | 658.872 HAN-D (Browse shelf(Opens below)) | Available | 102172 |
Part 1. Digital marketing essentials -- The digital marketing environment -- The digital consumer -- Part 2. Digital marketing tools and channels
-- Email, websites, SEO and paid search -- Content marketing -- Social media marketing -- Online communities -- Mobile marketing --
Augmented, virtual and mixed reality -- Part 3. Digital marketing strategy and planning -- Digital marketing audit -- Digital marketing strategy
and objectives -- Building the digital marketing plan -- Part 4. Digital marketing management -- Managing resources and reporting -- Digital
marketing metrics and analytics -- Integrating and transforming digital marketing...